2026.02.25. Internal defence – Cedric Bartelt

István Széchenyi Economics and Management Doctoral School 

cordially invites you to an German language internal defense by the PhD applicant 

Cedric Bartelt 

The title of the dissertation: 

Einsatz generativer Künstlicher Intelligenz in B2B Marketingprozessen bei kleinen und

Date of the defence: 

25th February 2026 at 10:00 

Place: 

University of Sopron Alexander Lamfalussy Faculty of Economics 

Sopron, Erzsébet Str. 9. (Room 15.) 

  Chair of the Committee: 

Dr. habil. Dávid Paár PhD associate professor (SOE LKK, PTE ETK)

Reviewers of the Committee: 

Prof. Dr. Uwe Kleinkes PhD professor (Hochschule Hamm-Lippstadt)

Supervisor of the applicant: 

Dr. habil. László Koloszár (SOE LKK) / Prof. Dr. Carolin Tewes (FOM)